Get Your Digital Marketing to Work for You – Types of Commercials
When people go online to search for the things that they need, they will most likely visit websites where they can get the most information about the products and services that they require.
If you remember anything from this article, memorize this:
"The company that creates the
least buying resistance,
will likely always get the sale."
Watch the following video. It'll change your life regarding the above quote.
More often than not, what will genuinely draw their attention are the video commercials that feature the very things that turn them from window shoppers into paying customers.
If you want your marketing campaign to go digital, there are several ways that you can go about attracting your prospects, and one of them is with the type of commercials that you will provide them.
Never underestimate the power of a compelling advertisement to get your target customers to be your loyal clients
Why should you use commercials for your digital marketing?
To give you some statistics on how impactful commercials can be for your marketing objectives, here are some of them.
Do you know that 6 out of 10 people will choose to watch a video advertisement than read one? These people who will view a commercial, 70% of them will most likely head to the company's website, and half of them will end up in a sale.
Forbes recently interviewed business executives and decision makers and found out that 75% of them spend time viewing video commercials every week. And if you want real numbers, 100 million people all around the world are on their screens every day doing the same thing! They say that it takes only one minute of a video commercial to have the same effect as 1.8 million words on a print ad. Amazing, right?
What are the types of commercials that you can consider?
There are six types of commercials that you can look into. Your intended audience will dictate which of these you can choose for your digital marketing campaign.
Performance-Focused Ads
Your goal through this type is to amaze the viewers with great highlights to your product or service and provide jaw-dropping statistics to back them up. You want your commercial to address a specific need that your consumers have and how you are the best provider of solutions.
Join the Bandwagon Commercials
As the old catchphrase goes, if you can't win them, join them! These ads get you to go where the majority goes because if you don't, you're the only one who wouldn't. They make you feel that you wouldn't want to miss out, so you must get on and ride the bandwagon.
Testimonial Ads
The key is to cast people who are most like your target market so they can identify with them and believe what they will share about their experience with your product or service. The flow of conversation must be natural and not at all, like reading from a script.
Video Comparisons
This ad will feature the distinct characteristics of your offering and what other competitors do not have, but you do. It will provide unique ingredients or special processes and other things to set it apart from the rest.
Image-Building Commercials
Among the types of commercials, this one has the objective of establishing confidence in your brand. The emphasis is on the values that you want to advocate and to be associated with your company. If you want to send a message to a specific demographic, then these ads will work best.
Topic Videos
This ad is the most common of all, and it consists of information that your target audience needs to be a well-informed buyer of your product.
Final words
Your digital marketing campaign's effectiveness will depend mainly on the types of commercials that you will use to support it. So, take time to study your options above and sit down with your creative team on which ones will give you the most success in your efforts.
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